Shopify & E-Commerce Case Studies

Stores Built to Sell

Three Pakistani brands. Three live online stores. Built, designed, and launched by Pixora Digital — from product setup to checkout, fully ready to sell from day one.

Nayab Herbs WooCommerce Herbal Beauty Store
Case Study 01
WooCommerce · 🇵🇰 Pakistan
Case Study 01

Nayab Herbs — Herbal Beauty Brand Goes Online

Natural Haircare & Herbal Products · nayabherbs.com · WordPress + WooCommerce

Herbal · Beauty · WooCommerce
WordPress + WooCommerceBrand IdentityProduct PagesCombo Bundle Upsell50% Sale Banners10% Signup PromoMobile-First DesignSEO Foundation
WooCommercePlatformFull store setup
ComboBundle UpsellOil + Shampoo kit
50% + 10%Promo SystemSale + signup offer
MobileFirst DesignPhone-optimised store
The Brief
Nayab Herbs had quality herbal and haircare products — but no way to sell them online. The business was running entirely on word of mouth and informal orders. They needed a full e-commerce store that matched the premium, nature-forward feel of the brand and made it easy for customers across Pakistan to browse, order, and pay online.
Our Process
  1. 1
    Brand Identity & Visual Direction

    Established the “Nature In Every Drop” brand identity — earthy greens, clean white space, and natural imagery before any content was posted.

  2. 2
    WordPress + WooCommerce Setup

    Built the full store — product pages, categories, cart, checkout, and order management all configured and tested before launch.

  3. 3
    Combo Bundle Upsell

    Created a “Hair Revival Kit” — Herbal Oil + Organic Shampoo combo — designed to increase average order value through upselling on individual product pages.

  4. 4
    Promotional System

    Set up summer sale banners, 50% discount overlays, 10% first-order email signup, and weekly sale announcements — keeping the store dynamic year-round.

  5. 5
    Mobile-First Design & SEO

    Designed for mobile-first — the majority of Pakistani e-commerce traffic comes from phones. Configured caching, image compression, product meta, and alt tags on launch.

Key Result
Before Pixora, Nayab Herbs had no digital footprint. After launch, customers started ordering directly through the website — without needing to be referred by anyone. The combo kit upsell was the most clicked product in the first month, increasing average order value without any additional ad spend.
“Pehle sirf referrals pe depend tha sab kuch. Ab customers khud website pe aate hain aur order karte hain. Pixora ne poora store setup kiya — logo se le ke checkout tak.”— Nayab Herbs, Founder
PlatformWordPress + WooCommerce
Live Storenayabherbs.com
Key FeatureCombo bundle upsell
Promo System50% sale + 10% signup
Store Screenshot — nayabherbs.com
Nayab Herbs WooCommerce Store Screenshot

Full homepage screenshot of nayabherbs.com — herbal beauty WooCommerce store with combo bundle, sale banners, and mobile-first design. Upload here (1100×600px).

HS Collection Shopify Perfume Store Pakistan
Case Study 02
Shopify · 🇵🇰 Pakistan
Case Study 02

HS Collection — Premium Perfume Store on Shopify

100% Original Perfumes · Men & Women · hscollectionpk.com · Shopify

Shopify · Perfume · Pakistan
Shopify Full SetupMen’s CollectionWomen’s CollectionTrust-First DesignFree Shipping PakistanAuthenticity GuaranteeCustomer AccountsOrder Tracking
ShopifyPlatformFull store setup
2CollectionsMen + Women
3Trust SignalsOriginal · Quality · Free ship
All PKFree DeliveryNationwide Pakistan
The Brief
HS Collection sells 100% original, premium perfumes for men and women across Pakistan. The challenge with perfume e-commerce is trust — customers can’t smell the product before buying. The store needed to be designed around credibility: authentic product guarantees, a premium look that matched the product quality, and a seamless Shopify setup that made ordering effortless.
Our Process
  1. 1
    Shopify Store Setup

    Built the complete Shopify store from scratch — theme customisation, payment gateway integration, shipping settings, and all backend configurations for the Pakistan market.

  2. 2
    Trust-First Homepage Design

    Designed the homepage around three core trust signals in the announcement bar: “Free Shipping on All Orders”, “100% Original Perfumes – Guaranteed”, and “Premium Scents, Trusted Quality.”

  3. 3
    Gender-Split Collections

    Organised the catalogue into Men and Women collections with dedicated navigation — making it immediately easy for customers to find relevant products.

  4. 4
    Product Page Optimisation

    Set up each listing with scent descriptions, fragrance notes, and longevity details — giving customers the sensory information they need to buy confidently without smelling the product.

  5. 5
    Free Shipping & Customer Accounts

    Configured free shipping on all Pakistan orders and enabled customer accounts for order tracking and easy reordering of favourite scents.

Key Result
Perfume e-commerce lives or dies on trust. By placing the authenticity guarantee, free shipping, and quality promise as the very first thing visitors see — before a single product — HS Collection removed the three biggest purchase objections before the customer even scrolled.
“Customers feel confident ordering before they even see the products. The trust signals at the top do exactly what we needed — they remove doubt before it forms.”— HS Collection, Owner
PlatformShopify
Live Storehscollectionpk.com
CollectionsMen + Women (separate)
DeliveryFree — all Pakistan
Store Screenshot — hscollectionpk.com
HS Collection Shopify Perfume Store Screenshot

Full homepage of hscollectionpk.com — trust-first Shopify perfume store with announcement bar, Men & Women collections, and free delivery. Upload here (1100×600px).

Kaleem Fabrics Shopify Pakistani Fashion Store
Case Study 03
Shopify · 🇵🇰 Pakistan
Case Study 03

Kaleem Fabrics — Premium Pakistani Fabrics, Sold Nationwide

Unstitched Suits · Lawn · Chikankari · Embroidered · kaleemfabrics.com · Shopify

Shopify · Fashion · Pakistan
Shopify Full SetupUnstitched SuitsEmbroidered LawnChikankariWhatsApp IntegrationWeekly New ArrivalsFree Delivery PakistanSEO Optimised
ShopifyPlatformFull store + WhatsApp
4+CollectionsLawn, Chikankari & more
WeeklyNew ArrivalsTeam uploads independently
All PKFree DeliveryNationwide shipping
The Brief
Kaleem Fabrics was selling through WhatsApp and local walk-ins — but needed a full online store to reach customers nationwide. The challenge: a fashion catalogue that changes weekly, premium positioning, and the need to keep WhatsApp as a secondary ordering channel alongside the Shopify store. Both had to work together without conflict.
Our Process
  1. 1
    Shopify Store Architecture

    Structured collections by fabric type — Lawn, Embroidered, Chikankari, Luxury — making it easy for customers to shop by category, occasion, or price point.

  2. 2
    Premium Visual Design

    Designed the store with a boutique aesthetic — clean layouts, large fabric photography, and elegant typography matching the premium price point of the products.

  3. 3
    Weekly New Arrivals System

    Built the product upload workflow so the Kaleem Fabrics team can independently add new arrivals every week — no developer needed, fresh inventory every time.

  4. 4
    WhatsApp + Shopify Dual Channel

    Integrated a WhatsApp order button alongside the Shopify checkout — retaining existing WhatsApp customers while converting new visitors through the full e-commerce flow.

  5. 5
    Free Delivery & SEO Setup

    Configured free shipping across all Pakistan and optimised the store meta title: “Kaleem Fabrics | Premium Unstitched Suits, Lawn & Embroidered Fabrics” — targeting exact search terms Pakistani women use.

Key Result
The WhatsApp + Shopify dual-channel approach was the defining strategic decision. Many Pakistani fabric buyers are habitual WhatsApp shoppers — removing that option would have lost sales. By keeping both active, Kaleem Fabrics grew total order volume without replacing any existing channel.
“Pehle sirf local customers tha. Ab Lahore, Karachi, Islamabad — sab jagah se orders aa rahe hain. Pixora ne store bana ke diya aur samjhaya bhi ke weekly updates kaise karne hain.”— Kaleem Fabrics, Owner
PlatformShopify
Live Storekaleemfabrics.com
Order ChannelsShopify + WhatsApp
DeliveryFree — all Pakistan
Store Screenshot — kaleemfabrics.com
Kaleem Fabrics Shopify Fashion Store Screenshot

Full homepage of kaleemfabrics.com — premium Pakistani fabric Shopify store with WhatsApp integration, 4+ collections, and weekly new arrivals. Upload here (1100×600px).