Meta Ads Case Studies

Ad Spend That Works

Real Meta Ads Manager data. Real PKR spent. Three campaigns across messaging, engagement, and e-commerce — all managed and optimised by Pixora Digital.

Meta Ads — WhatsApp Messaging Campaign Pakistan
Case Study 01
Messaging · 🇵🇰 Pakistan
Case Study 01

3,833 WhatsApp Conversations — Under PKR 30 Each

Messaging Campaign · Pakistan Market · Meta Ads Manager

Messaging · Leads
3,833ConversationsWhatsApp messages started
PKR 29Cost / Conv.Per conversation started
257KTotal ReachUnique people reached
459KImpressionsTotal ad views
The Brief
A local Pakistani business needed inbound WhatsApp leads — real people starting conversations, not just impressions. The goal was a click-to-WhatsApp messaging campaign that drove actual conversations at the lowest possible cost per result, with a daily budget of Rs700.
Budget: Rs700/day
Our Process
  1. 1
    Messaging Objective Campaign

    Set up a dedicated messaging objective campaign optimised for WhatsApp conversation starts — not link clicks, not reach.

  2. 2
    Audience Targeting

    Built layered audience targeting — interests, behaviors, and lookalike segments — specific to Pakistan market. Tested broad vs. narrow.

  3. 3
    Ad Creative Strategy

    Designed creatives with a direct CTA “Message us on WhatsApp” — removing ambiguity and driving the exact action.

  4. 4
    CBO Budget Optimisation

    Ran Campaign Budget Optimisation (CBO) — letting Meta automatically shift spend to the best-performing ad sets in real time.

  5. 5
    Scaling & Monitoring

    Monitored cost per conversation daily. When CPR dropped below PKR 30, scaled impressions without increasing budget.

Key Result
PKR 29.22 per WhatsApp conversation is an outstanding result for the Pakistan market. Most messaging campaigns run PKR 50–120 per conversation. Achieving 3,833 conversations at this cost means the client’s inbox was consistently full — on a modest daily budget.
“Our WhatsApp never stopped pinging. We had to hire an extra person just to handle the incoming messages — that’s a good problem to have.”— Client, Pakistan · Messaging Campaign
Total SpentPKR 111,982
Daily BudgetRs700/day
Cost per ConversationPKR 29.22
Market Average CPRPKR 50–120
Meta Ads Manager — Campaign Screenshot
Meta Ads Manager — 3,833 Conversations at PKR 29.22

Actual Meta Ads Manager screenshot showing 3,833 conversations at PKR 29.22 each on a Rs700/day budget. Upload screenshot here (1100×600px).

Meta Ads — Follower Growth Engagement Campaign
Case Study 02
Engagement · Page Growth
Case Study 02

PKR 0.78 Per Follower — Social Growth at Minimal Spend

Engagement Campaign · Follows & Likes · Rs450/day Budget

Engagement · Growth
PKR 0.78Cost / FollowPer follow or like
500+Daily FollowersOn Rs450/day budget
1.05FrequencyHealthy — no fatigue
4–10×Cheaper ThanPakistan market avg
The Brief
A business needed to grow its Facebook/Instagram page following quickly and cost-effectively. Rather than buying fake followers or using engagement pods, the brief was a properly structured Meta engagement campaign — real followers from the target audience at the lowest possible cost per result.
Budget: Rs450/day
Our Process
  1. 1
    Objective: Follows

    Selected the Page Likes/Follows objective — ensuring Meta’s algorithm optimised delivery toward people likely to follow the page.

  2. 2
    Audience Refinement

    Tested interest-based vs broad targeting. Moderately broad audience with interest layers gave the lowest CPF while maintaining follower quality.

  3. 3
    Content-Forward Creative

    Designed ad creative showing what the page offers — not just “follow us.” Content-forward creatives consistently outperform generic follow ads.

  4. 4
    Frequency Management

    Kept frequency at 1.05 — meaning each person sees the ad roughly once, avoiding ad fatigue and keeping CPF low.

  5. 5
    Daily Monitoring

    Checked CPF daily. Any ad set exceeding PKR 2.00 per follow was paused and budget redistributed to better-performing sets.

Key Result
PKR 0.78 per real follower means on a Rs450/day budget, this client was gaining 500+ genuine followers daily. That compounds — an audience built this way is real, targeted, and engaged with the brand’s content organically going forward.
Market Average CPFPKR 3–8
Pixora ResultPKR 0.78
Improvement4–10× cheaper
Daily SpendPKR 93 (snapshot)
Meta Ads Manager — Engagement Campaign Results
Meta Ads — PKR 0.78 Per Follower

Actual Meta Ads Manager data showing PKR 0.78 cost per follower — 4–10× cheaper than the Pakistan market average. Upload screenshot here (1100×600px).

Meta Ads — E-Commerce 5.39 ROAS
Case Study 03
E-Commerce · ROAS
Case Study 03

5.39 ROAS — Rs44,184 Revenue in Week One of Testing

E-Commerce Conversion Campaign · A/B Test Phase · Not Yet Scaled

E-Commerce · ROAS
5.39×Purchase ROASReturn on ad spend
Rs44,184RevenueWebsite purchases — Week 1
Week 1Testing PhaseNot yet scaled
Rs0Previous AgencyFull month before Pixora
The Context
Pixora Digital took over an e-commerce client’s Meta Ads account. The previous setup had been running for a full month with Rs0 in website purchases and zero ROAS. Within the first week of Pixora managing the account — still in the testing phase, not yet scaled — the same budget generated Rs44,184 in purchases at a 5.39 ROAS.
Phase: Week 1 Testing — not yet scaled
Our Process
  1. 1
    Account Audit First

    Reviewed the existing account — found incorrect campaign objective, missing Pixel events, and ad sets targeting audiences with zero purchase intent signals.

  2. 2
    Pixel & Conversion Setup

    Fixed the Meta Pixel — ensured Purchase, Add to Cart, and Initiate Checkout events were firing correctly. Without this, Meta cannot optimise for purchases at all.

  3. 3
    Correct Campaign Objective

    Rebuilt the campaign with the Sales objective targeting Purchase conversions — not traffic, not engagement. The algorithm now optimised for the right outcome.

  4. 4
    Clean A/B Test Structure

    Set up a clean A/B test — Pixora’s new setup vs. the previous ad creatives — to isolate exactly what was generating the ROAS improvement. Data was clean and attributable.

Before vs After
Previous Agency — 1 Full Month
Rs0.00 purchases
→
Pixora — Week 1 Only
Rs44,184 purchases
5.39 ROAS means for every Rs1 spent on ads, the client earned Rs5.39 back in revenue. This was achieved in week one, before any scaling. The previous agency ran the same budget for an entire month and generated zero purchases — the difference was entirely in the account structure, Pixel setup, and campaign objective.
“They took over the account on a Monday. By Friday we had our first sales from ads — something the previous team couldn’t do in 30 days.”— E-Commerce Client · ROAS Campaign
Meta Ads Manager — A/B Test ROAS Data
Meta Ads ROAS Screenshot — 5.39×

Meta Ads Manager A/B test data showing 5.39× ROAS in week one — compared to Rs0 generated by the previous agency in a full month. Upload screenshot here (1100×600px).